"Books are the keys to understanding the world and ourselves."

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

"A writer's greatest challenge is to remain honest to the story and to the characters."

You have to fight to reach your dream. You have to sacrifice and work hard for it.

出自北齐·颜之推《颜氏家训·文章》。书写文章要尊崇“三易”的原则，即文章内容要清晰明了，这是第一项。书写的文字要简单概要，这是第二项。书写的段落要读起来朗朗上口这是第三项。