创新不仅仅是关于新设计，而是重新想象家具如何与生活融合。

I don’t need luck, I make my own.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.

2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

To write a life is to assemble a mosaic where some pieces are inevitably missing.

艺术是让我们认识真相的谎言。