The ultimate search engine would understand everything in the world. It would understand exactly what you meant, and it would give you back exactly what you wanted.
And we also suck in messages from everything from the television, to advertising, to marketing, etc. These are hugely powerful forces that define what we want and how we view ourselves. When we're told that banking is a very respectable profession, a lot of us want to go into banking. When banking is no longer so respectable, we lose interest in banking. We are highly open to suggestion.
I believe in love at first sight because I'm a musician.