You can obsess about serving your customers/audience/clients， or you can obsess about beating the competition. Both work， but of the two， obsessing about your customers will take you further.
科学家是务实的人，他们的目标是实际的。他们不追求终极，而是追求接近。
科学的大悲剧——一个丑陋的事实扼杀了一个美丽的假说。
The world is a stage, but the audience is dead.
