What I think I've been talking about really is success and failure. And one of the interesting things about success is that we think we know what it means. If I said that there's somebody behind the screen who's very successful, certain ideas would immediately come to mind. You'd think that person might have made a lot of money, achieved renown in some field. My own theory of success -- I'm somebody who's very interested in success, I really want to be successful, always thinking, how can I be more successful? But as I get older, I'm also very nuanced about what that word "success" might mean.
The most important thing in life is to stop saying 'I wish' and start saying 'I will.'
2011：贝索斯致股东信《自助平台，开启创新》
A poet is a nightingale, who sits in darkness and sings to cheer its own solitude with sweet sounds.
诗人是一只夜莺，坐在黑暗中用甜美的声音歌唱来鼓舞自己的孤独。
The rocks we quarry today are the heritage we leave for tomorrow.
The essence of e-commerce is retail, and the essence of retail is efficiency.
为你，千千万万遍。
