The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.

Innovation is not just about technology; it's about changing the way we think and operate.

做出伟大工作的唯一方法就是热爱你所做的事情。

2009年：贝索斯致股东信《执着于用户体验》

创新不仅仅是关于新想法，而是以精确和激情去执行它们。

我不介意你思考得慢；我介意你发表得比思考快。