You can't be afraid to fail. It's the only way you succeed.
问题的根源在于未能区分运营效率和战略。
2013年：贝索斯致股东信《下放决策权以促进创新》
Words have no power to impress the mind without the exquisite horror of their reality.
追随你的心，用它引领你的一生，任何其他事情都是次要的。
我总是试图买入被低估的股票，并在它们被高估时卖出。
最可持续的产品是使用寿命最长的产品。
我不害怕站出来。每个人，来握住我的手。我们将一起走过这条路，穿过风暴，无论天气如何，寒冷或温暖。
Context is everything - architecture must speak to its surroundings.
The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.