宰予白天睡觉。孔子说：“他象朽木一样无法雕琢，象粪墙一样无法粉刷，我能拿他怎样？”孔子又说：“以前我看人，他说什么，我信什么；现在我看人，听他说，再看他做。因为宰予，我改了过来。”

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

Go for a business that any idiot can run – because sooner or later, any idiot probably is going to run it.