2001：贝索斯致股东信《我们始终坚持现金流为王》

It doesn’t matter how far you might rise. At some point you are bound to stumble because if you’re constantly doing what we do， raising the bar.

Never a failure, always a lesson.

认知偏见会显著影响我们的判断和决策，而我们往往意识不到这一点。