Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.

We are survival machines – robot vehicles blindly programmed to preserve the selfish molecules known as genes.

创新不是对每件事都说“是”，而是对除了最关键功能之外的一切说“不”。