Transparency builds trust, and trust builds lasting relationships with consumers.
透明建立信任，信任建立与消费者的持久关系。
无论我们观察到多少只白天鹅，都不能证明所有天鹅都是白色的。
When people are confronted with a problem, they often try to solve it by breaking it down into smaller parts. But sometimes, the solution lies in seeing the problem as a whole.
有时候，最艰难的战斗是在我们自己的脑海中进行的。
