Efficiency is doing things right; effectiveness is doing the right things.
效率是把事情做对，效果是做对的事情。
The soft drink industry isn't just about beverages; it's about creating moments of happiness.
Diversity of thought drives innovation—it’s non-negotiable.
"It's not about gender, it's about the work."
I don't want to be a queen, I want to be the voice of those who don't have one.
Innovation in agriculture isn't just about technology; it's about changing mindsets.
——1941年与美国外交官阿弗雷尔·哈里曼（Averell Harriman）的谈话
2012年：贝索斯致股东信《长远思考才能做到不可能的事情》
解析：吃粗粮，喝清水，弯起胳膊当枕头，这其中也有着乐趣。