We don't inherit the earth from our ancestors; we borrow it from our children.

谁是神智健全的人？我能把他治好。

2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

To be forgotten is worse than death.

The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart.

从你所在的地方开始，用你所拥有的。做出一些成就，永不满足。

最大的痛苦莫过于心中有个未讲的故事。

You have to figure out what your own aptitudes are. If you play games where other people have the aptitudes and you don’t, you’re going to lose. And that’s as close to certain as any prediction that you can make. You have to figure out where you’ve got an edge. And you’ve got to play within your own circle of competence.