"Be yourself; everyone else is already taken."
做你自己，因为别人都已经有人做了。
山越高，山谷就越深，向下看陡峭的山谷阴森森的
Certification schemes are the grammar of responsible forestry—they give structure to our good intentions.
"I'm not a businessman, I'm a business, man."
The road to hell is paved with works-in-progress.