The most dangerous thought you can have as a creative person is to think you know what you're doing.
环境是我们所有人相遇的地方,是我们共同关心的地方,是我们所有人共享的东西。
A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.
死者既已安葬,活着的人就不要长久地哭泣,而应该尽快做事,每个人都做自己能做的事,并用来使大家互利。 
抽象的目的不是模糊,而是创建一个新的语义层次,在这个层次上可以绝对精确。