We don't try to outsmart the market; we try to understand it.
我们不会试图比市场更聪明;我们试图理解它。
我们都是由故事构成的,而这些故事从来不只是属于我们自己。
The world is full of obvious things which nobody by any chance ever observes.
蓝海战略的重点是通过为公司及其客户创造价值飞跃,使竞争变得无关紧要。