当我们发现保持不变比改变更痛苦时，我们就会改变自己的行为。后果给我们带来痛苦，激励我们去改变。
We change our behavior when the pain of staying the same becomes greater than the pain of changing. Consequences give us the pain that motivates us to change.
I don't really think about age. I think people are as old as they feel and act.
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
The only way to discover the limits of the possible is to go beyond them into the impossible.
欲望是缺乏了解的产物。
Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.
自由是唯一值得为之奋斗的东西。