Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
让它简单。让它难忘。让它吸引人。让它读起来有趣。
宗教狂热者的对立面不是狂热的无神论者,而是温和的愤世嫉俗者,他们对上帝存不存在并不在意。无神论者是一种宗教人格。他把无神论当成一种新宗教来膜拜。
You can't judge a book by its cover, but you can by its first chapter.