Quality is not a buzzword; it is a way of life.
质量不是流行语；它是一种生活方式。
The mighty desert is burning for the love of a blade of grass who shakes her head and laughs and flies away.
The most powerful tool in business is trust.
What's terrible is to pretend that second-rate is first-rate. To pretend that you don't need love when you do; or you like your work when you know quite well you're capable of better.