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竞争战略就是要与众不同。它意味着有意选择一套不同的活动来提供独特的价值组合。
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
The consequences of this problem make themselves felt in bookshops. When you go to a large bookshop and look at the self-help sections, as I sometimes do -- if you analyze self-help book sproduced in the world today, there are basically two kinds. The first kind tells you, "You can do it! You can make it! Anything's possible!" The other kind tells you how to cope with what we politely call "low self-esteem," or impolitely call, "feeling very bad about yourself."