Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.
超越顾客的期望。如果你这样做，他们会一次又一次地回来。给他们想要的——再多一点。
"We don't inherit poverty from our parents; we inherit their fears."
The sociological imagination enables its possessor to understand the larger historical scene in terms of its meaning for the inner life and the external career of a variety of individuals.