The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
真相比任何神话、编造的谜团或奇迹都更加神奇——以这个词最好和最激动人心的意义而言。
在路上所感受到的快乐,是酒馆里所没有的。