杰夫·贝索斯接受了莱克斯·弗里德曼的播客采访

The task must be made difficult, for only the difficult inspires the noble-hearted.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.

当陷入困境时，向别人解释你遇到的问题。通常情况下，仅仅是把问题描述出来，就会呈现出一个解决方案。让 "描述问题 "成为你排除故障的一个固定过程。