You want to be extra rigorous about making the best possible thing you can. Find everything that's wrong with it and fix it. Seek negative feedback, particularly from friends.

1998年，贝索斯致股东信

"A mathematician is a device for turning coffee into theorems."

文化比战略更重要。

我不是叛逆者，我只是诚实。

真相很少是纯粹的，也从不简单。