The only obsession everyone wants: 'love.' People think that in falling in love they make themselves whole? The Platonic union of souls? I think otherwise. I think you're whole before you begin. And the love fractures you. You're whole, and then you're cracked open.

The market is a reflection of the collective expectations of all participants.

1997年：贝索斯致股东信《吸引符合你价值观的股东》

Success is not about being the first, but about being the best.

农业的真正进步来自于技术与传统的平衡。