You can't manage what you don't measure.
所有有效广告的秘密不在于创造新的、巧妙的文字和图片,而在于将熟悉的文字和图片置于新的关系中。
I'm not a businessman, I'm a business, man.
In the oil industry, efficiency and sustainability are two sides of the same coin.
The true measure of our success isn't in tons extracted, but in lives impacted.