The rule, or measuring rod, which the behaviorist puts in front of him always is: Can I describe this bit of behavior I see in terms of "stimulus and response"?

Overfishing is a theft from future generations.

在任何情况下生存的最佳方法就是为之做好准备。

The future of food security lies beneath the waves—if we farm it responsibly.

机会青睐有准备的人。

一个公司的价值观应该体现在每个产品、每个决定和每次互动中。

Innovation is the only way to break through the bottleneck.

You can't let praise or criticism get to you. It's a weakness to get caught up in either one.

Success is not about the destination, but the journey.