Optimists tend to interpret their troubles as transient, controllable, and specific to one situation. Pessimists, on the other hand, believe that their troubles last forever, undermine everything they do, and are uncontrollable.
I think goals should never be easy, they should force you to work, even if they are uncomfortable at the time.
The only way out is through.
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.