想要得到10倍好的结果，应该通过表扬好的行为而不是惩罚坏的行为。这在儿童和动物身上尤其明显。

We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

The only way to make sense out of change is to plunge into it, move with it, and join the dance.

我们需要做的是始终面向未来；当你周围的世界发生变化，当变化对你不利时——曾经的顺风变成了逆风——你必须迎难而上，想办法应对，因为抱怨不是一种策略。