Quality is not something you can add on to a product or service. It must be built in from the beginning.

Escribir es como desnudar el alma frente al espejo, sin miedo al reflejo que devuelve.

In an industry as traditional as cement, disruption is the only path to progress.

Quality should never be compromised for the sake of speed.

In a way, I've got some bad news, particularly to anybody who's come to Oxford from abroad. There's a real problem with snobbery, because sometimes people from outside the U.K. imagine that snobbery is a distinctively U.K. phenomenon, fixated on country houses and titles. The bad news is that's not true. Snobbery is a global phenomenon; we area global organization, this is a global phenomenon. What is a snob? A snob is anybody who takes a small part of you, and uses that to come to a complete vision of who you are. That is snobbery.

True growth comes from understanding the land and working with it, not against it.