"A book is a mirror: if an ape looks into it, an apostle is unlikely to look out."
广告不会创造产品优势。它只能传达它。
Psychological truth is what helps us navigate reality.
商业中的每一个挑战都是改写规则的机会。
A business has to be involving, it has to be fun, and it has to exercise your creative instincts.