"The more that you read, the more things you will know. The more that you learn, the more places you'll go."

"Science is not just a discipline; it's a way of thinking."

The cognitive map is not a picture or a model in the head, but a dynamic, changing representation of the environment.

The value of a psychological concept is in its life application.

Short-term market fluctuations shouldn't distract us from long-term value creation.