最好的预测不是来自复杂模型，而是来自对基本激励的理解。

Responsible forestry isn't about limiting progress—it's about redefining what progress means.

1998年：贝索斯致股东信《保持对客户的恐惧》

Man will not merely endure: he will prevail.

Courage is not the absence of fear, but rather the judgment that something else is more important than fear.