The very essence of the creative is its novelty, and hence we have no standard by which to judge it.

Innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.

心理学必须是一门实用的科学，关注心理运作的方式和原因。

在一个场景的沉默中，角色的真相往往被揭示出来。