The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.

The improvement of understanding is for two ends: first, our own increase of knowledge; secondly, to enable us to deliver that knowledge to others.

We are what we pretend to be, so we must be careful about what we pretend to be.

最重要的是保持专注并持续交付产品。