Whenever a man does a thoroughly stupid thing, it is always from the noblest of motives.

2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》

The best way to guarantee a loss is to quit.

The success of an enterprise depends not only on technology but also on a deep understanding of the market and quick responses.

经济学中最重要的是理解预期的作用。