竞争
1997年：贝索斯致股东信《吸引符合你价值观的股东》
1998年：贝索斯致股东信《保持对客户的恐惧》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
This is a group with many gifts. I'm sure one of your gifts is the gift of a smart and capable brain. I'm confident that's the case because admission is competitive and if there weren't some signs that you're clever， the dean of admission wouldn't have let you in.
If you're competitor-focused， you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
I think if you're an entrepreneur, the most important thing is to focus on your customers, your product, your team, and not on your competition.
When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
