同情
In a way, if you like, at one end of the spectrum of sympathy, you've got the tabloid newspaper. At the other end of the spectrum, you've got tragedy and tragic art. And I suppose I'm arguing that we should learn a little bit about what's happening in tragic art. It would be insane to call Hamlet a loser. He is not a loser, though he has lost. And I think that is the message of tragedy to us, and why it's so very, very important, I think.
Tragic art, as it developed in the theaters of ancient Greece, in the fifth century B.C., was essentially an art form devoted to tracing how people fail, and also according them a level of sympathy, which ordinary life would not necessarily accord them. A few years ago, I was thinking about this, and I went to "The Sunday Sport," a tabloid newspaper I don't recommend you start reading if you're not familiar with it already.
我们想要的不是物质，而是背后的情感反馈，这赋予奢侈品一个崭新的意义。下次你看到那些开着法拉利跑车的人，你不要想“这个人很贪婪”，而是“这是一个无比脆弱、急需爱的人”，也就是说，同情他们，不要鄙视他们。
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
