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Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them.
Celebrate your successes. Find some humor in your failures. Don't take yourself so seriously. Loosen up, and everyone around you will loosen up. Have fun. Show enthusiasm. Always.
I didn't start a business to make money, but to change the world.