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Innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
"Memory is a strange thing. It doesn't work like I thought it did. We are so used to thinking of it as a camera or a tape recorder, but it's not like that at all. It's more like a painter. It creates a picture, but it's not always the same picture."
过去不是为了生活其中;它是一个结论的源泉,我们从中汲取以行动。
The true genius shudders at incompleteness — and usually prefers silence to saying something which is not everything it ought to be.
The painting should be a fact, not a representation.
Innovation is not just about creating new products, but also about reimagining how we serve our customers every day.