Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

在你合适的年龄读到的故事永远不会完全离开你。你可能会忘记是谁写的或者故事叫什么名字。有时你会忘记具体发生了什么，但如果一个故事触动了你，它会留在你身边，萦绕在你脑海中很少访问的地方。

The culture industry not so much adapts to the reactions of its customers as it adjusts them.

I think I'm just an ordinary person who learned a bit of music.

心理学的研究就是研究适应的成功。

最好的书……是那些告诉你你已经知道的事情的书。