The true value of a forest is measured not just in board feet, but in biodiversity and ecosystem health.

The truth about the world is that anything is possible. Had you not seen it all from birth and thereby bled it of its strangeness it would appear to you for what it is. A hat trick in a medicine show. A fevered dream. A trance bepopulate with chimeras having neither analogue nor precedent. An itinerant carnival. A migratory tentshow whose ultimate destination after many a pitch in many a mudded field is unspeakable and calamitous beyond reckoning.

Always ask: How can we do better? Then act on the answer.

2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

写作的行为是一种勇气的行为。