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The writer’s task is to bear witness.
People don't buy what you do; they buy why you do it.
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
Sustainability isn't just a buzzword—it's the lifeline of our oceans and the future of fishing.
The best way to predict the future is to create it.