Whether we are describing a king, an assassin, a thief, an honest man, a prostitute, a nun, a young girl, or a stallholder in a market, it is always ourselves that we are describing.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

心理学研究的正确方向是行为的预测和控制。

你无法控制你无法衡量的东西。

The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stockboys.

A miner's safety should never be measured in cost-benefit analyses.