"The problem with fiction is that it makes too much sense. Reality never makes sense."

Cultural confidence is the foundation of brand confidence.

We're not in the junk business. We're not in the business of making a lot of products. We're in the business of making great products.

一个好故事应该让你又哭又笑，最后吐出来。

从长远来看，唯一可持续的竞争优势来源是你比竞争对手学得更快的能力。

引力波的发现证明了人类智慧和毅力的力量。