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"The price of greatness is responsibility."
The only way to succeed in business is to be better than the competition.
"The only way to get rid of a temptation is to yield to it."
History is the present. That's why every generation writes it anew. But what most people think of as history is its end product, myth.
The right way to think is the way Zeckhauser plays bridge. It’s not that he’s so smart that he always knows the right answer. He just plays the odds better.
We must design products with their end-of-life in mind from the very beginning.