Man barricades against himself.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

创新不是对每件事都说“是”，而是对除最关键功能外的一切说“不”。

Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway.

Better never means better for everyone... It always means worse, for some.

世界越是混乱，我们越需要建筑来理解它。

我们从地下开采的金属应该在人与人之间架起桥梁，而不是筑起围墙。

我在追求完美。

想想！使用VLSI，我们可以在1平方厘米中包装100个ENIACS。