设计应该解决问题，而不仅仅是看起来好看。
Design should solve problems, not just look good.
"A book is a conversation between the writer and the reader across time."
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
成功的真正标准是影响力，而不是荣誉。
Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.
资本资产定价模型（CAPM）是理解风险-回报权衡的有用工具，但它远非完美。