活着是世界上最罕见的事情。大多数人只是存在，仅此而已。

2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》

We have to continually be jumping off cliffs and developing our wings on the way down.

The only thing to do with good advice is to pass it on. It is never of any use to oneself.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

体验越强烈，表达就越不清晰。

Speech is a kind of action， and our words are the tools we use to perform it.

最深刻的技术是那些消失的技术。它们将自己编织进日常生活的织物中，直到与之无法区分。