所有有效广告的秘密不在于创造新的、巧妙的文字和图片,而在于将熟悉的文字和图片置于新的关系中。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
如果你是战士,别为你自己的自由而战,而要为你战友的自由而战。这样,战争对你俩来说,就会更加鼓舞人心。
You don’t marry a person, you marry a family.